- Build allies. Meet with stakeholders before you need their formal approval to generate interest and pre-sell them on the idea.
- Keep it simple. Don't weigh your proposal down with tons of data and analysis. Too many details can distract an audience. Be straightforward and concise.
- Highlight the benefits. Your audience will want to know what's in it for them. Be sure to position the idea in terms of the benefits they stand to gain.
Tuesday, January 11, 2011
HBR - Get Your Idea Approved
When you have a great idea, don't assume that others will share your enthusiasm for it. Whether a recommendation or proposal is approved is often less about the value of the idea itself than how it is presented. Here are three things you can do to give your next proposal a fighting chance:
Posted by BRETT VANDERWATER