Thursday, January 20, 2011

HBR - 3 Ways to Manage Your Online Identity

People are learning things about you from the internet, whether you like it or not. Instead of hiding (and who can really hide on the internet these days?), try these three ways to manage what others see and think about:

  • Search your name online regularly. Compare your results with those of your peers to be sure you are displaying the public image you want to.
  • Post public content. If you want more returns, or perhaps more relevant returns, put content out there. Comment on a blog, start tweeting, and update your Facebook page.
  • Create a business profile. Facebook shouldn't be your only presence. Choose a broad network like LinkedIn and create a profile highlighting your professional experience.
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