Sunday, January 2, 2011
Communicate Core Ideology and Vision
“Some people want it to happen, some wish it would happen, others make it happen”. The mission statement communicates the company's core ideology and visionary goals consisting of the following:
1. Core value to which the company is committed.
2. Core purpose of the company.
3. Visionary goals the company will pursue to fulfill its mission.
The following are examples of mission statements –
McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.
Google's mission is to organize the world's information and make it universally accessible and useful.
The Walt Disney Company:
Stephen R. Covey:
To inspire, lift and provide tools for change and growth of individuals and organizations throughout the world to significantly increase their performance capability in order to achieve worthwhile purposes through understanding and living principle-centered leadership.
Posted by BRETT VANDERWATER