Sunday, January 2, 2011

Communicate Core Ideology and Vision

Mission Statement - A critical first step in the Strategic Planning process is to bring the organization into focus and identifying the company's direction. As Michael Jordon stated, “Some people want it to happen, some wish it would happen, others make it happen”. The mission statement communicates the company's core ideology and visionary goals consisting of the following:

1. Core value to which the company is committed.
2. Core purpose of the company.
3. Visionary goals the company will pursue to fulfill its mission.

The following are examples of mission statements


McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.


Google's mission is to organize the world's information and make it universally accessible and useful.

The Walt Disney Company:

The Walt Disney Company's objective is to be one of the world's leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products. The company's primary financial goals are to maximize earnings and cash flow, and to allocate capital profitability toward growth initiatives that will drive long-term shareholder value.

Stephen R. Covey:

To inspire, lift and provide tools for change and growth of individuals and organizations throughout the world to significantly increase their performance capability in order to achieve worthwhile purposes through understanding and living principle-centered leadership.

The Home Depot:

The Home Depot is in the home improvement business and our goal is to provide the highest level of service, the broadest selection of products and the most competitive prices. We are a values-driven company and our eight core values include the following: Excellent customer service, Taking care of our people, Giving back, Doing the "right" thing, Creating shareholder value, Respect for all people, Entrepreneurial spirit, Building strong relationships.

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