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Sunday, August 29, 2010

Where do you want to go? Vision

A vision statement is sometimes called a picture of your company in the future.  The vision statement is your inspiration, the framework for all your strategic planning.

The vision statement may apply to an entire company or to a single division of the company.  What you are doing when creating a vision statement is articulating your dreams and hopes for your business.  A vision statement doesn't tell you how you're going to get there; it sets a direction for business planning.  It is essential when crafting a vision statement to let your imagination go and dream with a passion.

Capital isn't scarce; vision is. - Sam Walton

When writing a vision statement, your mission statement and your core competencies can be a valuable starting point for articulating your values.  Create a long term vision.  The vision statement will have a huge influence on decision making and the way you allocate resources.

Not much happens without a dream. And for something great to happen, there must be a great dream. Behind every great achievement is a dreamer of great dreams. - Robert Kennedy

The following are vision statement examples:

Alcoa - At Alcoa, our vision is to be the best company in the world--in the eyes of our customers, shareholders, communities and people. We expect and demand the best we have to offer by always keeping Alcoa's values top of mind.

Pfizer - We will become the world's most valued company to patients, customers, colleagues, investors, business partners, and the communities where we work and live.

Anheuser-Busch - Be the world's beer company.  Through all of our products, services and relationships, we will add to life's enjoyment.