1. Core value to which the company is committed.
2. Core purpose of the company.
3. Visionary goals the company will pursue to fulfill its mission.
Core values are central to the company and are independent of the environment. A core value will not change even with industry change. The following are examples of core values:
- Unparallel Customer Service
- Technology Leader
- Social Responsibility
“At the core of our corporate responsibility performance are the company's ongoing business investments to develop reliable energy supplies in a safe, environmentally responsible way. We leverage those investments in a manner intended to create social and economic value in the communities and countries where we operate.” - Dave O'Reilly
Reference additional Strategic writings: