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Saturday, April 24, 2010

Strategic Planning - 3 components of a Mission Statement (Part 1 of 3)

Mission and Objectives - A critical first step in the Strategic Planning process to bring the organization into focus and identifying the company's direction.  The mission statement communicates the company's core ideology and visionary goals consisting of the following:

1.     Core value to which the company is committed.
2.     Core purpose of the company.
3.     Visionary goals the company will pursue to fulfill its mission.

Core values are central to the company and are independent of the environment.  A core value will not change even with industry change.  The following are examples of core values:
  • Unparallel Customer Service
  • Technology Leader
  • Creativity
  • Integrity
  • Social Responsibility
      “At the core of our corporate responsibility performance are the company's ongoing business investments to develop reliable energy supplies in a safe, environmentally responsible way. We leverage those investments in a manner intended to create social and economic value in the communities and countries where we operate.” - Dave O'Reilly

Reference additional Strategic writings: